Award win for young people’s knife crime campaign
Young people in Haringey have won a national award for their influential film on knife crime.
The I’m Out campaign – by Haringey Sixth Form College in partnership with Haringey Council, Casual films and the Met Police - won best Public Sector Content Campaign of the Year at the UK Contents Awards.
With no major acting experience or film-making credits to their name, students from Haringey Sixth Form College showed off their talents after they worked alongside a professional video company to devise their very own three-film series.
The I’m Out films show the devastating consequences of getting caught up in violence, by telling the stories of young characters involved and the impact on their families.
The students were determined to spread the message that there is a way out for anyone who is at risk of getting caught up in violence.
The films were up against some of the biggest brand names in the country and were also highly commended for Outreach Campaign of the year.
One of the stars of the film, Leyla Cin, who is now working at Haringey Councill and in a legal firm, said:
“The ‘I’m out’ project was an incredible opportunity and one that allowed me and the team I was a part of to speak our minds freely about such an ongoing problem.
“We got the opportunity to work with a professional production company, appear on the news and allowed us to embrace our dreams of trying to inspire and spread a positive message and shine a light on dark and upcoming times. The opportunities were endless and I’m thankful to have been a part of it.”
Another star of the film Daria Iosif, who is now studying International Marketing at university, added:
“I am so proud of H6! This award is well deserved without doubt! As a former student at Haringey Sixth Form College I am proud to say that this award reflects our college’s goal which is to make a positive impact and to push its students to achieve their true potential.
“With the help of the talented students of H6, Casual Film Production and Haringey Council we were able to portray the cruel reality of what is happening all over the world. This project is so beneficial and eye-opening for people of all ages to understand how these acts can be prevented. Personally, this was such a great experience, because not only it was educative, but also great to get an insight into the world of cinema.”
Russ Lawrance, Chief Executive of Haringey Sixth Form College, said.
“I have so many emotions but winning this prestigious award is the icing on the cake, and I and so proud of the Haringey Sixth Form College students. Everyone who has seen the film agrees our students took a challenging topic and produced such an outstanding impactful film. Winners are grinners! It shows what amazing people we have in Haringey and what can be achieved working in collaboration.”
Cllr Mark Blake, Haringey Council’s Cabinet Member for Communities, said:
“I am thrilled that our young people have been rewarded for such an incredible project and the hard work they put into the films.
“Knife crime is affecting the lives of this borough’s young people, families and communities and we all have to work together to tackle it. It is an issue across London, but in Haringey we have decided to do something different: to let our young people use their own voices to beat this. There are better futures for you here in Haringey.”
Detective Chief Superintendent Treena Fleming, [Met Commander for Haringey and Enfield], said:
“I send a huge congratulations to the young people involved in creating these captivating and, sadly, accurate films depicting reality for some individuals across London.
“The Met are extremely pleased to be part of this real team effort in helping these films come to life. I hope they are seen far and wide so that our young people think long and hard about carrying a knife and becoming involved in a gang. This is a message created by young people for young people and we must come together to put an end to the serious youth violence we are seeing on our streets.
“We need to be tackling violence together and communities have a vital role to play. We urge anyone who may have information about who is carrying weapons and who is exploiting our young people to tell us so that we can put a stop to it.”
You can watch the films, behind the scenes footage, and interviews with the cast and crew at www.imout.org.uk
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