We have introduced advertising on our website and intranet to generate income which can be re-invested to improve the sites and the range of services offered through them. The advertising space will also be used to promote council campaigns and will be a powerful promotional tool for local businesses and organisations to use.
This policy is intended to provide guidelines as to the type of advertising that may be permitted and the technical standards associated with the display of those advertisements. Links to this policy will be displayed alongside all advertising placements.
- General principles
- Permitted advertising
- How to advertise on this website
- How to advertise on our intranet
- Other commercial and partnership opportunities
Any advertising must comply with all and any relevant regulations and must not conflict with council's stated aims and priorities as set out in the Corporate Plan 2015-18.
Haringey Council also takes note of the Consumer Protection from Unfair Trading Regulations 2008, which seeks to protect consumers from unfair, misleading or aggressive marketing practices and requires all advertisers to strongly comply with not only the letter but also the spirit of these regulations.
The appearance of an advertisement on the council's website is not an endorsement by Haringey Council of that company, product or service.
Political organisations may not advertise on the website. Haringey Council actively encourages the engagement of citizens and community groups in policy setting and other democratic processes, but it does not encourage and will generally not permit advertising from what might broadly be called lobbying or campaigning groups. This applies to lobby groups which may be very local and temporary in nature, perhaps centred on a particular planning decision, or national or international and more permanent.
Equally, it would not be appropriate to display advertising which in some way touched on socially contentious issues or which contained messages which could be regarded as contentious or discriminatory. The council reserves the right to decide whether an issue is or is not contentious and if the advertising may or may not be displayed.
Advertising for gambling or betting services is not permitted.
Any content or advertising which has an overtly sexual 'tone', which features partial or complete nudity or which appears to promote or give undue publicity to illegal or inappropriate behaviour or lifestyles will also be excluded. The council reserves the right to determine what behaviour it considers inappropriate.
Advertisements that the council considers mocking of groups of citizens or that contains innuendo or subtext which could cause offence will not be accepted, regardless of tone.
In addition to the categories listed immediately below, there may also be some specific controls and policies associated with individual placements. These are listed on separate departmental guidelines which are available on request.
The specific categories of organisations, products or services which may not advertise or be advertised on the Haringey Council website are as follows:
Types of organisations:
- Political organisations
- Lobby groups
- Manufacturers and distributors of tobacco products
- Manufacturers and distributors of alcohol
- Payday lenders
- Pornography and adult content
- Gambling and betting services
- Fast food that is considered unhealthy
- Payday loans
We use the Council Advertising Network (CAN) to deliver advertising across this website - which receives around 215,000 page views per week. CAN is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates.
If you are interested in advertising on this or other council websites then please contact Advertisingteam@counciladvertising.net
We also offer advertising space on our intranet - which receives around 59,000 page views per week.
For more information please contact:
- Eleri Salter, Commercial Manager: 020 8489 3054
Council Advertising Network (CAN) have their own advertising policy which can be viewed here:
To opt out of getting personalised adverts on websites you visit you can visit the Your Online Choices website (external link).
We provide cost effective, targeted promotional opportunities which align with the goals and ambitions of your business. For more information and to view our brochure visit our Advertising, Sponsorship and Commercial Partnership Opportunities page.
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